As a restaurant owner, you know that first impressions matter. An attractive, eye-catching exterior can draw in passing pedestrians and make them want to try out your establishment. One simple yet impactful way to instantly improve your restaurant’s curb appeal is by installing bright, colorful awnings. Here’s how the right restaurant awnings can help attract more hungry customers.
Create Visual Interest
The façade of your restaurant is prime real estate for making a great first impression. Awnings allow you to add visual flair that captures people’s attention as they walk by. Vibrant patterned or striped fabric awnings create visual interest and movement to catch the eye. Awnings can also sport your restaurant’s logo, name or signage to further grab glances.
Provide Shade and Shelter
Awnings give waiting customers a shady spot to pause outside your entrance. On
sunny days, people will appreciate the ability to cool off under your awnings
before stepping indoors. Awnings also shelter guests from rain or snow if they
need to wait for a table. Inviting awnings encourage passersbys to become
patrons.
Extend Your Seating Area
Strategically placed awnings let you extend your restaurant’s outdoor seating zone. More covers mean you can serve more customers when the weather is nice. Awnings allow you to add tables right out front without taking up interior space. Cafe-style seating beneath your awnings brings in additional business.
Soften Your Building’s Architecture
Awnings can help minimize any harsh or cold qualities of your restaurant’s exterior. Soft awning fabric makes hard surfaces like concrete, stucco or brick feel more welcoming. Awnings lend a touch of warmth that tells people your establishment is cozy and casual. Cool tones like blues or greens work well to relax building exteriors.
Protect Customers and Furnishings Durable awning materials like canvas guard outdoor diners and furniture from the elements. Your guests can relax with drinks or meals without worrying about damages from sun, wind or rain. Awnings prolong the life of outdoor restaurant investments like tables, chairs and potted plants.
Provide Ambience
The right awnings set the mood for your restaurant’s atmosphere and brand. For a retro diner, nothing beats cheerful striped awnings. Bold solids or tropical prints awaken senses at tropical restaurants. Sophisticated italian bistros can choose elegant awnings in deeper burgundies and olive tones. Share your vibe through awnings.
Increase Visibility
Awnings announce your restaurant’s presence to everyone passing by. They serve as mini-billboards displaying your name, logo or tagline 24/7. Bright colored awnings stand out on the street, unlike more subtle signage that can be overlooked. Awnings with lights stay visible at night when pedestrian traffic peaks.
Block Sun Glare
Awnings let patrons dine in comfort without squinting from sun glare. Window and storefront awnings prevent sunlight from shining directly into your entrance or front seating area. Minimal glare keeps customers content and makes your interior lighting more visible.
A well-designed set of awnings sends a welcoming message that encourages foot traffic into your establishment. Awnings provide shade and shelter along with vibrant curb appeal. Their colors, fabrics and signage help reinforce your restaurant’s look and feel. Investing in the right awnings can attract and engage more passersby, enticing them to become paying customers.