An awning on your store front can serve multiple purposes and actually be a strategic advantage:
Curb Appeal
A doorway awning can immediately help your storefront stand out amidst your competitors and help draw in walk-in customers. Using your brand colours in the awning can really highlight your premises over others.
Added Space
Awnings give your business additional space for advertising, displaying new products or providing shelter for your patrons. You can even use it to set up a table for special promotions.
Keep it Cool
In the summer months, the sun can really beat into glass front windows and not only create a vast amount of heat but also cause sun damage to items in the window. An awning would help to keep the sun out when necessary.
Brighten up Your Storefront
Using a bit of lighting to help make an awning show up well at night can help to bring in customers in the winter months when the days are shorter.
Stay Cleaner
On the wet days, having an awning can help give potential clients the opportunity to take a minute to shake off umbrellas or tidy themselves a bit, before entering, which can help reduce the amount of water and mud that enters your shop.